Opinions expressed by Entrepreneur contributors are their own. Around October 2021, my attention got caught by what was happening in the NFT space. If you were there, you certainly felt intrigued at how “pictures of animals” were being sold for hundreds of thousands of dollars. While my first good reaction was skepticism at the general […]
Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in danger of missing your destination. Successful content […]
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-party data is currently their preferred type of information source, increasing demand for “high-quality third-party audience data” by 25% from 2020 to 2022. Amid growing concerns about privacy laws and the end of third-party cookies, first-party data […]
If you’re having trouble with your business chances are Brittany Barnhart – founder of Powerhouse Brand Studio – can solve them. Brittany, who goes by B, is a brand and business development expert who excels at helping entrepreneurs solve problems and discover areas of opportunity. Heather Nash Photography Her signature process, the POWER method is […]
If you are a Marketing professional, I’m sure you’ve heard a lot about how every social media platform is copying TikTok features lately – and how it seems like every tech business must have some kind of TikTok-style content. Instagram, for example, is increasing prioritizing video with reels, very similar to TikTok’s feed. YouTube didn’t […]
Opinions expressed by Entrepreneur contributors are their own. At least 93 percent of marketers have included influencer marketing in their brand strategy. Additionally, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts, which means that it’s more important than ever for brands to embrace a […]
Would this be another Rock Content article about a Google update? Don’t worry, this time it’s not any substantial change that will impact your SEO strategy. I’m here to talk about the rebranding of Google Webmaster Guidelines to Google Search Essentials. Apparently, Google doesn’t like the term “webmaster” because it’s dated and doesn’t represent all […]
Opinions expressed by Entrepreneur contributors are their own. Some industries are tougher to market than others. Industries like hospitality, real estate, development, construction and the list continues. If you find yourself at the helm of a business in any of these fields—don’t fret—because you’re in good company. You just need to think more outside the […]
Google has updated documentation on writing product reviews, which helps guide buyers as to how your product differentiates from competitors. This helps the user to choose the best purchase option that meets their needs and is within their budget. But how will this impact e-commerce and consumer behavior? The consumer is the one who dictates […]
Opinions expressed by Entrepreneur contributors are their own. content marketing has become one of the main stays of most brands’ digital marketing strategies. Relevant, relatable content draws users in and persuades them to visit a website, download an eBook or share their personal details. social media channels are among the most popular outlets for content […]