The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happened. Musk has already stated that, once he takes over the social network, he will lay off 75% of its employees and it has already started with the CEO and other executives. on the other hand Twitter has […]
Opinions expressed by Entrepreneur contributors are their own. Are you marketing Efforts not getting you the results you want? If so, it might be time to step back and reassess your actions. must savvy entrepreneurs have figured out the basics, but that’s the first place to check if your marketing efforts aren’t working: double-check your […]
Opinions expressed by Entrepreneur contributors are their own. content is king It’s the blood of everything from algorithms to brands. It can capture the attention of the fleeting eyes of the masses and is the white whale of the day. And with only seconds to use, you better have some captivating content. Bad content is […]
Have you ever wondered how the marketing world has evolved over time? From banners and other sources of offline marketing, to radio and TV insertions, phone calls and text messages, and then the internet with Digital Marketing. Digital marketing brings new ways to consume and create content. Blogs brought new ways to write texts and […]
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]
The proliferation of content brings all types of information. But sometimes those pieces aren’t 100% true. In October and November, we will be facing important political events worldwide. We have the midterms in the United States and the second round of presidential elections in Brazil. These are perfect times to analyze if our attempts to […]
Opinions expressed by Entrepreneur contributors are their own. Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better […]
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who […]
Opinions expressed by Entrepreneur contributors are their own. Content, likes, shares — there’s so much more to an online presence than SEO, and we’ve been empowered to do it all. But why are so many entrepreneurs falling short regarding content for their business? The answer is plain and straightforward; they are not a photographer or […]
Opinions expressed by Entrepreneur contributors are their own. Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to do everything.” “Demand generation” is a broad […]