Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. In fact, the average customer journey from awareness to relevance has no less than 12 touch points. The customer […]
Category Archives: Content Marketing
Opinions expressed by Entrepreneur contributors are their own. A community can be formed in many ways. For example, it can be done through social media, offline events or by creating an online forum. In order to create a community on social media, you should post contents that will attract people who have interests similar to […]
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk. But even with this uncertain scenario, that hasn’t stopped them from working hard to launch updates and new features to their users. After the feed algorithmcreated to provide a better user experience while navigating the platform, and the edit buttonwhich […]
Opinions expressed by Entrepreneur contributors are their own. As you may have noticed there are a lot of gurus preaching about how to make money on-line. Some are great and provide real value, some are super shady and are just trying to make a quick buck. Jack Stutz Justin Welsh is the perfect example of […]
The era of social commerce is in full swing! And social networks have become the best place for younger generations to research brands, according to Hootsuite’s Social Trends 2022 report. In fact, 75% of Gen Z users in the US are influenced by social ads in their purchasing decisions. Which just goes to show the […]
The internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way in which Digital Marketing is carried out needs to be aligned with the transformations that occur ever faster and faster in current times. In a world that consumes more and more video content, which is […]
Back to school? Back to business! in 2022, back-to-school retail spending was expected to reach close to $40 billion in the US, or an average of $864 per household. The back-to-college industry is even bigger, with forecast spending of nearly $74 billion, and average household spend of $1199 for college-related products. It’s not just school […]
The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for brands and marketers, since together with hot chocolate to heat up in winter, consumption and the market are also heated up. However, in this particular year of 2022, some companies might be […]
The Football World Cup is one of the most visible sporting events in the world and always moves the conversation through various communication channels, whether digital or not. It is common for brands of all sizes to take the opportunity to create actions focused on competition, but care must be taken be taken not to […]
Opinions expressed by Entrepreneur contributors are their own. Businesses with websites need conversions to drive. A conversion is any meaningful action that a user takes that eventually leads to the possibility of generating revenue; it could mean purchasing a product, calling your business or even just watching a video. In any case, getting more conversions […]