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It’s well known that social media has been part of the purchase path of most consumers for a while now. More than half of millennials and Gen Z have social media influence when shopping, according to research. Gen Z has even used TikTok more than Google to search for things. So, it’s not surprising that […]
Opinions expressed by Entrepreneur contributors are their own. At least two thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year-olds send […]
If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself some questions about the best way to create your text. Knowing that many users are concerned about that, Linkedin recently released a study conducted by Lavender on best practices to help increase the results of this strategy. The company […]
Opinions expressed by Entrepreneur contributors are their own. Finding that your buyers are taking longer to make their decisions and that your deals are taking longer to close? A new Demand Gen study confirms this B2B buying trend: Fifty-five percent of buyers report that their purchasing timelines have grown — with 1 in 5 reporting […]
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write […]
I’m Ariel Mendes, a proud trans non-binary and gender non-conforming agent from a big, South Eastern city in Brazil, Belo Horizonte, and my pronouns are They/Them. I was born and raised outside the mainstream expectations for gender roles in a typical middle-class family formed by cis and heterosexual members, except for me — what a […]
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 – “The Future is Visual” event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to […]
Opinions expressed by Entrepreneur contributors are their own. Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for success […]
There are many incredible benefits to being a freelancer, like picking your own clients and creating your own schedule. But without the structure of an office and the oversight of a manager or supervisor, some freelancers find themselves struggling to remain productive when there are plenty of distractions during the day. Time management is an […]