Opinions expressed by Entrepreneur contributors are their own. Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to do everything.” “Demand generation” is a broad […]
Between the 18th and 20th of October, the Diversity in Practice Summit, held by Blend Edu, took place, which brought together presentations of cases, solutions and good practices of diversity by those who are transforming the corporate world. Also at the event, the winners of the 9 categories — one of which was a popular […]
Google has just announced some changes to the way search results appear on mobile devices. But calm down, these are small changes and they don’t seem to impact SEO strategies much! On the other hand, the goal is to bring more Clarity about the context of searches in the toolfurther improving the user experience. Next, […]
Opinions expressed by Entrepreneur contributors are their own. Around October 2021, my attention got caught by what was happening in the NFT space. If you were there, you certainly felt intrigued at how “pictures of animals” were being sold for hundreds of thousands of dollars. While my first good reaction was skepticism at the general […]
Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in danger of missing your destination. Successful content […]
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-party data is currently their preferred type of information source, increasing demand for “high-quality third-party audience data” by 25% from 2020 to 2022. Amid growing concerns about privacy laws and the end of third-party cookies, first-party data […]
If you’re having trouble with your business chances are Brittany Barnhart – founder of Powerhouse Brand Studio – can solve them. Brittany, who goes by B, is a brand and business development expert who excels at helping entrepreneurs solve problems and discover areas of opportunity. Heather Nash Photography Her signature process, the POWER method is […]
If you are a Marketing professional, I’m sure you’ve heard a lot about how every social media platform is copying TikTok features lately – and how it seems like every tech business must have some kind of TikTok-style content. Instagram, for example, is increasing prioritizing video with reels, very similar to TikTok’s feed. YouTube didn’t […]
Opinions expressed by Entrepreneur contributors are their own. At least 93 percent of marketers have included influencer marketing in their brand strategy. Additionally, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts, which means that it’s more important than ever for brands to embrace a […]
Would this be another Rock Content article about a Google update? Don’t worry, this time it’s not any substantial change that will impact your SEO strategy. I’m here to talk about the rebranding of Google Webmaster Guidelines to Google Search Essentials. Apparently, Google doesn’t like the term “webmaster” because it’s dated and doesn’t represent all […]