Home Business Magazine Online In today’s world, managing a remote team is becoming increasingly important for businesses of all sizes. With advanced technology and digital tools, staying connected with distributed teams has become easier than ever. Tools for managing projects are important for ensuring everyone stays on task and that projects move forward. But, with […]
Today, marketers have the world at their fingertips when it comes to automation. We can design complex email sequences to go out on repeat, automate social media and display ads based on customer preferences, and send abandoned cart recovery emails without lifting a finger. But, this ease of use presents a problem: Many marketers don’t […]
Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in danger of missing your destination. Successful content […]
Today’s marketing environment offers some pretty huge benefits, including tons of great tools to automate the process. We can look deep into customer profiles, attribute acquisition to specific activities, and meet customers wherever they are. The thing is, they’re kind of everywhere. To meet them there, you have to be everywhere. That’s where your multi-channel […]
SaaS (software as a service) is the most common model for software sales today, which is unlikely to change. But while SaaS products are ubiquitous, a thorough understanding of the SaaS sales process is much less common. Subscription buyers have a different attitude toward spending and more intense expectations of how you’ll service their needs […]