A well-done, automated email sequence is what makes your revenue look good. Get that paper (from a digital marketing channel!) What’s an automated email sequence? We’ll get there in a moment but for now… Imagine if you could keep all of your customers interested without lifting so much as a finger. Well ok, maybe one […]
Pop quiz! Which of these 3 people is likely to get you the most sales? Someone who’s been on your email list for a long time Someone who has just signed up for your free email list Someone who has just visited your website for the first time The traditional answer to this question is […]
SaaS (software as a service) is the most common model for software sales today, which is unlikely to change. But while SaaS products are ubiquitous, a thorough understanding of the SaaS sales process is much less common. Subscription buyers have a different attitude toward spending and more intense expectations of how you’ll service their needs […]