We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said, “Stay tuned,” as if it is coming soon. The question posed to him on Twitter was, “Any possibility of having third-party plugins like ChatGPT? […]
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval. This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services: Recreational passes/licenses including but not […]
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-party data is currently their preferred type of information source, increasing demand for “high-quality third-party audience data” by 25% from 2020 to 2022. Amid growing concerns about privacy laws and the end of third-party cookies, first-party data […]
In September 2021Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and they are delaying the deprecation by another year, aiming to start phasing them out in 2024. When Google first announced these changes, marketers were a little insecure and uncertain about the end of the third-party cookies. How could […]
2022 was rumored to bring an end to third-party cookies advertising. Google, Apple, and Microsoft all aim to fundamentally enhance privacy on the internet and improve user experience. Canceling third-party cookies is definitely a step in the right direction. However, it leaves thousands of B2B marketers and ad tech companies hanging. Today, we are looking […]
Instagram offers another way to promote your Instagram presence outside of the app, with a new option to embed a mini version of your Instagram profile on third party websites. As you can see in this example, you can now link to an Instagram profile directly on a website, which is a different way of […]