The Football World Cup is one of the most visible sporting events in the world and always moves the conversation through various communication channels, whether digital or not. It is common for brands of all sizes to take the opportunity to create actions focused on competition, but care must be taken be taken not to […]
Opinions expressed by Entrepreneur contributors are their own. Businesses with websites need conversions to drive. A conversion is any meaningful action that a user takes that eventually leads to the possibility of generating revenue; it could mean purchasing a product, calling your business or even just watching a video. In any case, getting more conversions […]
Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart’s Universe of Play, debuting on online gaming platform, Roblox. The retail giant has created virtual spaces that offer interactive content and exclusive entertainment to its customers. This is a new way that Walmart has found to reach its shoppers, […]
Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though Bulgakov didn’t mean that in the context […]
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what some companies think. With 433 million active users worldwideit’s possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely. In this article, we’ll list 5 brands […]
You won’t get very far in the world of digital marketing without hearing about it SEO keywords. in a nutshell, SEO keywords are specific phrases that customers are likely to type into a search engine when looking for certain answers, products, or services. The idea is to Strategically place these keywords throughout your content so […]
Defining personas for your customers is crucial for any marketing strategy. When you create a buyer personayou begin to understand the motives that will lead your ideal customer to purchase your product. By developing marketing strategies with a customer persona in mind, you’re able to get to know your ideal customer – even if you […]
content marketing is essential to your company’s online success, but it isn’t always easy to formulate an initial strategy. Like all things marketing, what you choose not to do can be the most essential part of your strategy. It all comes down to asking yourself and your team questions to define the scope of your […]
We love Google. And, as a marketer and tech-savvy professional, I can’t live without asking Google everything that crosses my mind. I know, the internet is not always the best source of information — but it’s so fast and easy that it is almost impossible not to use it. The problem is when we get […]
In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy permissions and data collection with some new updates to its Consent Mode. Google launched the consent mode in September 2020 as a way for the search engine to maintain its robust digital advertising business while attending […]