In this age of online everything, your web presence can make or break your freelance career, especially if you’re just starting out as a freelance writer. If prospective clients don’t know you by reputation, they need a quick, easy way to suss out your work, your style and your level of professionalism. While social media […]
How do you write great copy if you’re not a copywriter? Advertising legend David Ogilvy once said, “Tell the truth, but make the truth fascinating.” It’s still how you should think about copywriting. Often, marketers, small businesses, and non-writers alike think that the goal of copy is to amp up their offer – to blow […]
When you sit down to brainstorm your next book, you may not ponder the accusative case and how it could influence your story. However, the accusative case is a hidden gem for great writing. Who knew English class could help you up your chances at hitting that bestseller list? In this article, we’ll review what […]
Every year, solopreneurship evolves, and 2023 is no different. This year, expect to see the following: Emerging Trends in Solopreneurship The rise of remote work as more individuals want to work from home, the beach, or overseas where the cost of living is lower Changes in digital marketing, including the use of new “answer engines” […]
As organizations scale, they amass a huge amount of customer data. For each customer you speak to (whether you end up doing business with them or not), you’re capturing details like their name, email, contact number, and company profile. That’s easy enough to keep in a spreadsheet if you’ve only got a few dozen customers. […]
Christmas is right around the corner, and if you’re anything like me, you’re frantically rushing to finish up your holiday shopping. If you’re a writer, you might also (like me) find yourself completely at a loss when someone asks you what you want for Christmas. The older I get, the more I find I don’t […]
Why SEO Is A Great Choice For Businesses Businesses must maintain a strong online presence in these digital times, regardless of the size of the business. Therefore, you should get search engine optimization services in Canada to enhance and solidify your online presence. Several businesses are achieving essential goals, including enhancing brand awareness, generating sales […]
Most people know that Facebook cover photos are the large image at the top of a business page. What you may not know is that this image can have a big impact on a business‘s bottom line. Your cover photo is one of the first things potential customers will see, so it’s an important piece […]
When you work in marketing, you’re always trying to convince your audience of something. Maybe you want your followers to sign up for a free trial, download a PDF, visit your landing page, or pick up the phone and call. But getting people to take action, especially on social media, is tricky… unless you use […]
Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips with your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship […]