Here we go again. If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻♀️) But, of course, we wish you didn’t have to. The latest wave for social media marketers and […]
In North America, autumn means several things—kids going back to school, cooler temperatures, and pumpkin spice everything! It’s also the time Apple introduces its new products and hosts its software showcase. This year, Apple introduced to us a new iPhone, updated products, and iOS 17, the newest version of their mobile operating system. iOS 15 […]
For the past few months, ChatGPT has been a hot topic everywhere. But what exactly is ChatGPT? ChatGPT is an AI (Artificial Intelligence) tool that can provide you answers to every query you ask. Since ChatGPT is becoming better every day, and OpenAI, the company behind it is rapidly expanding, many people believe that AI-powered […]
Every year, solopreneurship evolves, and 2023 is no different. This year, expect to see the following: Emerging Trends in Solopreneurship The rise of remote work as more individuals want to work from home, the beach, or overseas where the cost of living is lower Changes in digital marketing, including the use of new “answer engines” […]
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The idea of using your mind to control digital devices has been in development for decades. Only in recent years, though, has the brain-computer interface (BCI) begun to show practical potential. Indeed, this futuristic-sounding technology could soon be the next frontier for the user interface (UI), post-touch and post-voice. BCI technology allows users to focus […]
Everyone wants to be data-driven in their marketing and sales process. This is a good goal. Understanding your data and applying that insight allows you to optimize your campaigns and drive more traffic, conversions, and sales. Often, these “insights” come in the form of cause and effect: “when we do X, it results in Y. […]
When you see a trend or niche taking over an industry, it’s easy to think, “Did all of these just coincidentally get published at the same time?: More often than not, this is what is called to write to market. Instead of authors and writers taking a story that they want to tell, they look […]
As a child growing up in Atlanta, Black History Month meant weekend family trips downtown to attend Black events in the park. I knew I’d get to devour good southern food and watch the all-Black drum lines battle it out. My mom would force me out of my comfort zone and tell me to join […]
Due to the increasing needs for convenience and COVID-19 not appearing to be going anywhere soon, consumers are changing the way they manage their money, pay for goods and services, finance large purchases, etc. Because of this, financial service companies are presented with a powerful opportunity to engage consumers and add value to the overall […]
As the digital age advances, more and more data is generated and collected in Digital Marketing. Users leave traces as they browse the web every time they click a link or go to a page. Imagine, then, the volume of data in the Big Data universe. The data websites collect from users are called cookies. […]