the consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers. […]
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It’s well known that social media has been part of the purchase path of most consumers for a while now. More than half of millennials and Gen Z have social media influence when shopping, according to research. Gen Z has even used TikTok more than Google to search for things. So, it’s not surprising that […]
The pandemic made everyone lose their sleep, either due to a tragic reason, anxiety, or simply, boredom. But losing sleep and not sleeping enough can cause serious health issues. A recent study reported that most patients with sleep problems adopt maladaptive coping strategies (such as taking sleep aids, using caffeine, and taking daytime naps) that […]