You won’t get very far in the world of digital marketing without hearing about it SEO keywords. in a nutshell, SEO keywords are specific phrases that customers are likely to type into a search engine when looking for certain answers, products, or services. The idea is to Strategically place these keywords throughout your content so […]
Defining personas for your customers is crucial for any marketing strategy. When you create a buyer personayou begin to understand the motives that will lead your ideal customer to purchase your product. By developing marketing strategies with a customer persona in mind, you’re able to get to know your ideal customer – even if you […]
content marketing is essential to your company’s online success, but it isn’t always easy to formulate an initial strategy. Like all things marketing, what you choose not to do can be the most essential part of your strategy. It all comes down to asking yourself and your team questions to define the scope of your […]
We love Google. And, as a marketer and tech-savvy professional, I can’t live without asking Google everything that crosses my mind. I know, the internet is not always the best source of information — but it’s so fast and easy that it is almost impossible not to use it. The problem is when we get […]
In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy permissions and data collection with some new updates to its Consent Mode. Google launched the consent mode in September 2020 as a way for the search engine to maintain its robust digital advertising business while attending […]
Opinions expressed by Entrepreneur contributors are their own. Starting on SEO campaign from scratch can be difficult. You have no established domain authority, you probably don’t have any content developed yet and you may not have a strategic direction for your campaign. There’s a lot to do and months — or even years — of […]
Great content serves as a guiding light as your customers move through the buyer’s journey. With each piece of content, you can identify their pain points, present actionable solutions, and ease their concerns. As a result, your brand gets recognized as a leader in the industry, gaining you leads and boosting your sales. Better yet, […]
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It’s well known that social media has been part of the purchase path of most consumers for a while now. More than half of millennials and Gen Z have social media influence when shopping, according to research. Gen Z has even used TikTok more than Google to search for things. So, it’s not surprising that […]
Opinions expressed by Entrepreneur contributors are their own. At least two thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year-olds send […]