Discussions around the topic of Diversity, Equity and Inclusion (DEI) have never been so firmly placed on companies’ agendas. This could be for all kinds of reasons: demands from employees, pressure from investors, marketing strategies, or even the simple fact that companies agree that it’s the right thing to do — as we believe at […]
Opinions expressed by Entrepreneur contributors are their own. on-line content is now a critical connection point between brands and consumers. It’s not only where many consumers first engage with you fire but where your appeal, value and industry authority are first established and reinforced. Without an effective content marketing strategy driving your outreach, you’re missing […]
Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or a specific keyword phrase will maximize your chances of ranking for search queries that include that keyword or phrase. Your company might optimize web pages for […]
Opinions expressed by Entrepreneur contributors are their own. I’m a big fan of marketing automation. If you want to grow your business — and do it quickly and efficiently — it’s practically a requirement. With the right toolsand in the right context, you can completely eliminate manual effort from the equation, saving time and money […]
Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized fire. If this describes you, content marketing can help In […]
Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online […]
Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]
Brands can play a huge role in transforming the world by educating the market, and sharing the right message. But how are brands positioning themselves in relation to diversity, inclusion and accessibility? Let’s see some real-world examples of brands that are really bringing these thoughts into their brands with responsibility and action. Diversity in education […]
Opinions expressed by Entrepreneur contributors are their own. Establishing a strong reputation for your personal brand relies heavily on getting the right exposure. Personal brands that make it big often point to a successful media story that propelled them from “trying” to “trending,” sometimes calling it a lucky break. Getting a lucky break is one […]