According to research conducted by Ipsos and Googlethe average consumer’s desire to maintain control of their personal data when interacting with the brands they buy from is more important than their desire to continue buying from their preferred options. Nearly helped of the participants – 16,000 people hailing from the United States, Mexico, Canada, and […]
TikTok has repeatedly explained that it’s not a social media appit’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls […]
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without a doubt, a powerful marketing strategy for any company. But what if you could be even more specific? When users seek to find products, services, or businesses in a specific area, what if your brand […]
Google is the largest search engine in the world, there is no doubt about that. There are billions of searches performed every day on the platform and a global market share of more than 86%compared to competitors. With so much research carried out through the platform, can you imagine the level of data intelligence companies […]
As part of Postmark joining ActiveCampaignresearch was done to understand how consumers and businesses feel about transactional email and where transactional email can better serve audiences. With Postmark joining ActiveCampaign, transactional recipients will be able to reply to emails, a key pain-point surfaced in the research. Have you ever received an email from a brand […]
InMobi, a leading provider of content, monetisation and marketing technology, have announced Curated, by InMobi, a series of private marketplaces designed to help connect with niche marketplaces. The privacy-compliant marketplaces will exist on the InMobi exchange, and is set to include Shopping, Gaming, Crypto, Premium Sports, and Culturally and Linguistically Diverse (CALD), with additional verticals […]
The consumer’s behavior has changed a lot, right? When it comes to black consumers, this fact is even stronger. A McKinsey survey found out that black consumers are willing to pay up to 20% more for the right products and services that meet their necessities. For brands, it’s an incredible opportunity to increase their efforts […]
Due to the increasing needs for convenience and COVID-19 not appearing to be going anywhere soon, consumers are changing the way they manage their money, pay for goods and services, finance large purchases, etc. Because of this, financial service companies are presented with a powerful opportunity to engage consumers and add value to the overall […]
In the first part, Bryan Cush, the co-founder of the Tidal Health Group, and I talked about how to use health data for content and search marketing and in part two we dug ourselves in with medical databases, local search and EAT & YMYL. We talked about it in the third part Scheme and structured […]
Click on the link to purchase the new report for just US$175 CHINA. In its latest Insight Series report (available for US$175 via the link below), Jing Daily turns its focus to China’s emerging niche fragrance market, one of the country’s fastest-growing premium categories with much untapped potential. Among the key questions covered by this report: […]