Managing a team of salespeople is a complex discipline. And it doesn’t typically involve standing at the front of a boiler room screaming vague platitudes like ABC (Always Be Closing). Instead, managing a sales team requires careful attention to motivations, incentives, individual skills, and weaknesses. These will help your team achieve their performance potential. And […]
Have you been staying on top of your SEO elements? If you’ve neglected SEO, you’re likely missing out on traffic, and there could be many opportunities passing you by due to basic errors. But you can get things back on track – the team from SEMRush have put together a basic SEO checklist to help […]
Google Ads announced Four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.” Here is what is […]
This week we had two unconfirmed updates from Google rollout after the helpful content, and link spam update finished. Google said quality updates could impact crawling and indexing. Google Search Console updated the performance report for product tracking. Google also updated the video indexing report for better error reporting. Google will ignore robots.txt rules if […]
Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data. This spike would appear on January 6, 2023, and continue […]
Ginny Marvin, Google’s Ads Liaison, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.” She added, “If you are running Search and PMax campaigns and the query isn’t identical to a keyword (or misspelling in your Search campaigns), then Ad Rank is […]
30-second summary: A failing SEO strategy can happen to the best of us No doubt it’s disheartening when your competitors are miles ahead and your business is struggling to bring in new leads Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive steps and advice on how you can salvage your SEO performance […]
Google seems to be rolling out a new “top products” report on the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to their Google Business Profile local listing, and here is a new report to track the performance of those products in local search. This was spotted […]
Businesses pay a lot of attention to marketing email performance to measure return on investment. But we often don’t monitor transactional emails in the same way. This could be because it’s easy to forget about these automated emails after you set them up or because you send them from a platform that doesn’t offer easy […]
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best practices with the aim of helping companies increase their sales this holiday season. In this post, you will learn about the main Google Ads updates and recommendations for you to improve the performance of your […]