What’s the best way to maximize your campaign performance on Snapchat? Snap has sought to provide some more insight on this, via two new studies which look at the ways in which different Snap ad formats drive user response in the app, and how Snapchat’s more advanced AR tools can help to boost brand lift […]
Google Search Console has yet another reporting bug, this one is with the Google News performance report. The data between May 12, 2022 and May 26, 2022 may show a drop due to a logging error. Google said there was no real drop in Google Search even if the reports showed one. Google wrote “Because […]
May 26, 2022 – 2 min read Campaign optimization is a vital stage in online advertising. An increase in the number of ad campaigns will certainly lead to the fact that the marketer will not have enough time to monitor all the metrics qualitatively… Here comes the TrafficStars Optimizer! This new tool aims to automate […]
TEGO, a premium activewear brand for athletes, was started by entrepreneurs Krishna Chandak and Ashish Nail in 2016. According to the founders, it was born out of the need for a good workout gear they could not find. Hence, the duo set out to create products that would make a difference to their workouts. “We […]
Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an increase in your desktop impressions when you filter by Good Page Experience in the search appearance filter. But honestly, this just does not make much […]
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you how many searchers accessed your site’s content when Google translates it in the search results. This seems to be mobile only right now, based on […]
Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are. Syed M. Amir Hassan posted a screenshot […]
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]
Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative keywords for brand safety at the account level. This news comes after Chris Ridley shared a screenshot on Twitter of his Google Ads representative’s screen. […]
There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. That is true, if you do not upload your own videos, Google will create videos for you from the text and images you upload to your campaign. Alex van de Pol wrote on Twitter […]