Tag Archives: Performance

Affiliate Marketing

How To Create Top-Notch Advert Creatives to Increase Marketing campaign Efficiency

Posted on by admin
22
Aug

Advertisement In today’s digital age, we are bombarded with an overwhelming amount of content and advertisements on the internet. It seems like everywhere we look, there’s something trying to grab our attention. However, as users, we have developed a selective blindness, ignoring things that don’t interest us directly. This phenomenon is commonly known as “ad […]

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Social Media Marketing

How We Run Performance Evaluations At Buffer And Why I Have Combined Emotions About Them

Posted on by admin
10
Aug

For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that […]

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SEM & SEO

Matt Abbagnaro On Getting Into PPC & Google Ads Efficiency Max

Posted on by admin
03
Jul

Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I didn’t find the charger, they were broken anyway, and I decided to just drive around […]

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Affiliate Marketing

Unlock High Performance with EZmob: The Ultimate Platform for Affiliates

Posted on by admin
22
Jun

As an affiliate marketer, you understand the essence of a powerful ad network in successfully running your campaigns. Navigating the digital advertising ecosystem can be daunting, and finding the ideal partner to boost your campaign performance can be a real challenge. That’s where EZmob steps in. EZmob, an innovative ad network, collaborates advertisers and publishers… […]

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SEM & SEO

Google Mentioned Having A number of Navigation Menus Has Zero Affect On Your search engine marketing Efficiency

Posted on by admin
10
Jun

Google’s Gary Illyes said in an SEO office hours video that having multiple navigation menus will have no impact on your SEO performance. That means no positive or negative impact on your SEO performance. The question came up at the 10:05 mark in the video. Question: Can having multiple navigation menus hurt SEO performance? A […]

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SEM & SEO

Menachem Ani On Google Ads & Structuring Efficiency Max Campaigns

Posted on by admin
30
May

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went […]

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Content Marketing

Meta Announces AI-Powered Tools to Increase Advertisements Performance and Streamline Advert Creation

Posted on by admin
19
May

In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Learning and AI to identify user behavior patterns, target consumers with greater potential to purchase certain products or services, optimize campaign results, among many other functions. However, in recent months, with the popularization of platforms such […]

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Affiliate Marketing

What is Performance Mode and How To Gain Profit With It

Posted on by admin
09
May

advertisement RichAds’ Performance Mode: Gain Profit Without Any Efforts New features to simplify marketers’ work appear every day, some of them turn out to be successful, while others fail to satisfy the needs of affiliates. Marketers allocate a considerable amount of time to optimize their campaigns. Not everyone has an opportunity to make a big […]

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Content Marketing

Google And Meta Have Introduced New Features And Updates To Enhance Your Advert Performance

Posted on by admin
07
Apr

Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related to their ad platforms. These updates promise to optimize advertisers’ work and improve their performance and data analysis in several ways. In this article, I’ll talk about each update and how you can take advantage of these updates […]

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SEM & SEO

Google Says Google Ads Can See A Important Efficiency Influence By Not Migrating To GA4

Posted on by admin
26
Mar

As we approach the Google Analytics 4 migration deadlineGoogle Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is almost approaching. Universal Analytics […]

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