Google confirmed that there was an “account failure problem” that caused some ads to stop showing for a period of time on the afternoon of September 22nd. This resulted in a number of advertisers becoming confused as they checked their stats and billing reports. Kirk Williams asked further yesterday Twitter “Did anyone else see a […]
There’s a lot to pack into Google Ads Notice that they named “match the most relevant keyword for each search”. There’s a change to both phrases and broad match keywords when they match, what happens when they’re not, and how Google uses BERT to better match keywords with queries. Google said Google Ads introduced “better […]
This weekend we had another update to the Google search ranking algorithm that went unconfirmed. The Google Search Console had some serious bugs and stability issues, but it’s all caught up now. Google said that for SEO reasons, you shouldn’t remove old news articles from your website. Google talked more about the importance of author […]
Google announced New advertiser pages that can be accessed under the About this ad button in Google Ads. That works with Advertiser verification program We’ve been reporting on this for a while and it’s now something that Google can fully present. Google said, “To be even more transparent for users of our products, we’re improving […]
Home Business Magazine Online Display advertising is one of the most effective forms of advertising in the world, accounting for more than half of the world’s digital advertising spend. Although they generate a much lower click-through rate on average than search or other forms of advertising, display ads are unbeatable when it comes to cost-effective, […]
Google has updated its Coronavirus Disease (COVID-19) Policy to now allow COVID-19 test kits for the home to be sold in both paid ads (Google Ads & Shopping) and free listings (in the Merchant Center). Google said that only “test kits approved by the FDA or your local government agency will be approved.” Google sent […]
Last week we covered how Google’s John Mueller said that Change the website theme or WordPress theme, can affect your rankings. But when will changing your website theme not affect your rankings? Google’s John Mueller actually looked at this question a few months ago Twitter. He said changing the colors on your website or moving […]
Some time ago an SEO asked John Mueller from Google whether “Link to an external page from the FAQ scheme of a discount / voucher page?” John replied “sure”. I think if the link violates google webmaster guidelines then of course there is some manual action you can take. Here are these tweets: Secure – […]
Google’s John Mueller has confirmed that even if you don’t have reviews on your product landing pages, you can and will use product structured markup / schema on your product pages product rich results on the Google search results page. You either need ratings, overall ratings, or offers. If you have this product on sale […]
Lily Ray asked Google’s John Mueller what to do if a content author doesn’t want their name on the content for fear of harassment or worse. Should you omit the author byline or this will damage this page in terms of ranking. Here is Lily’s question, and it’s sad to see some people fearful of […]