Tag Archives: preference

Email Marketing

Email Choice Heart: Varieties, Finest Practices & Examples

Posted on by admin
12
Sep

It’s inevitable that some of your recipients might fall out of love with your email or start to feel some email fatigue (with the average person receiving up to 100 emails/day it’s no surprise!)! No matter how helpful your content is or how impressive and creative your templates are, unsubscribes are just a fact of […]

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SEM & SEO

Google Ads is making adjustments to phrase and broad match key phrase choice

Posted on by admin
25
Sep

There’s a lot to pack into Google Ads Notice that they named “match the most relevant keyword for each search”. There’s a change to both phrases and broad match keywords when they match, what happens when they’re not, and how Google uses BERT to better match keywords with queries. Google said Google Ads introduced “better […]

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