GivingTuesday is coming up later this month, and to mark the ‘season of giving’, Meta has announced that it will match user donations, up to $7 million, to the various charities promoted across its apps. Though it’s gone about explaining this in a fairly convoluted way: “When you sign up to donate monthly to a […]
Tag Archives: match
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]
Home Business Magazine Online Let us start with an interesting fact. It is believed that locksmiths originated more than 40 centuries ago, making their trade one of the oldest in the world. It means that locksmiths have been helping us access and secure our cars, homes, and business premises for more than 4,000 years. While […]
Drew Cannon published on Twitter a screenshot of him, in which he adds new, exactly matching keywords to his Google Ads campaigns and then tells him from Google that no, although he wants exactly matching keywords, we are betting on broadly matching keywords. There is a notice that says, “Broad match keywords are enabled and […]
There’s a lot to pack into Google Ads Notice that they named “match the most relevant keyword for each search”. There’s a change to both phrases and broad match keywords when they match, what happens when they’re not, and how Google uses BERT to better match keywords with queries. Google said Google Ads introduced “better […]