It took almost the full 14 days, but the Google October 2023 core update is now officially done rolling out. The October 2023 core update started rolling out on October 5, 2023, at 11:54 AM ET and was completed on October 19, 2023, at 11:08 AM ET. Keep in mind that Google just this morning […]
The Google August 2023 Broad Core update finished rolling out yesterday afternoon at about 4:03 PM ET. It took just over 16 days to roll out, kicking off on August 22, 2023, at about 1:30 pm ET and completing on September 7, 2023, at about 4:00 PM ET. Here is a screenshot of the status […]
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into EEAT and how AI tools may replace us all. Now we move into Google broad core updates. Glenn actually called these updates Phantom updates before Google called […]
the Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET. Please note that the website shows it started later in the day but […]
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out. In the past […]
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]
Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within 24-hours after it was formally launched. In my opinion, this update was one of the bigger core updates or Google algorithm updates we’ve seen in […]
Drew Cannon published on Twitter a screenshot of him, in which he adds new, exactly matching keywords to his Google Ads campaigns and then tells him from Google that no, although he wants exactly matching keywords, we are betting on broadly matching keywords. There is a notice that says, “Broad match keywords are enabled and […]
There’s a lot to pack into Google Ads Notice that they named “match the most relevant keyword for each search”. There’s a change to both phrases and broad match keywords when they match, what happens when they’re not, and how Google uses BERT to better match keywords with queries. Google said Google Ads introduced “better […]