A broad Google Ads match discover when including precise key phrases

Drew Cannon published on Twitter a screenshot of him, in which he adds new, exactly matching keywords to his Google Ads campaigns and then tells him from Google that no, although he wants exactly matching keywords, we are betting on broadly matching keywords. There is a notice that says, “Broad match keywords are enabled and keywords will be saved as broad match keywords.”

Here is the screenshot:

Google said this was a bug and they are working to remove it. The Google AdsLiaison wrote: “This message is a bug and we are working to fix it. The message was intended for a potential opt-in experiment, but does not affect how keywords are stored or the traffic that these keywords are sent to We apologize for the confusion. “

This message is a bug we are working to fix. The message was intended for a potential opt-in experiment, but it doesn’t affect how keywords are stored or the traffic those keywords matched with. We apologize for the confusion.

– AdsLiaison (@adsliaison) January 6, 2022

Here are some of the answers:

Take a look at Alphabet’s quarterly earnings reports for the past year or two. Makes more sense when you align the sales increases with the backend changes we see on a daily basis😉

– Drew Cannon (@DcDigitalUS) January 6, 2022

Uggghhhhhh

But this keyword for the screenshot 🔥

– Amalia Fowler (she / she) (@AmaliaEFowler) January 6, 2022

pic.twitter.com/wkQgxSfx8m

– Rachel (she / she) (@PPCRachel) January 6, 2022

This now takes the cake.

– Andrew Goodman (@andrew_goodman) January 6, 2022

Forum discussion at Twitter.