In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. But how do you accomplish that in a world where most businesses have nearly 30 competitors? There is an infinite amount of branding advice online. Be unique, be consistent, and create a […]
It seems that you are going to have to handle finding a new username for your YouTube Channel. As TikTok grows, more platforms want to look like (and be like) it. Hence, the introduction of YouTube Shorts is no coincidence. Now, the biggest platform for videos is going to adopt the @username handles for creators […]
Google Maps announced it is adding photorealistic aerial views, new cycling route information, new notifications for sharing your location, and more. ArielViews Google said it is adding “photorealistic aerial views of nearly 100 of the world’s most popular landmarks in cities like Barcelona, London, New York, San Francisco and Tokyo.” This is one step towards […]
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is […]
Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of pages – not individual pages here or there. If you have a site in the low hundreds of thousands of pages, I doubt you need […]
Drew Cannon published on Twitter a screenshot of him, in which he adds new, exactly matching keywords to his Google Ads campaigns and then tells him from Google that no, although he wants exactly matching keywords, we are betting on broadly matching keywords. There is a notice that says, “Broad match keywords are enabled and […]
In September, Microsoft added Advertising 32 new attributes for its Bing search ads, and now, Microsoft has added four more new attributes. These new attributes include Asian, Latin American, female, and diabetic-friendly ads that can be added to your Bing search ads. The four new attributes are: Asian owned Latin American possession Women property Diabetic […]