Microsoft Advertising is including Asian, Latin, feminine, and diabetic Bing Adverts attributes

In September, Microsoft added Advertising 32 new attributes for its Bing search ads, and now, Microsoft has added four more new attributes. These new attributes include Asian, Latin American, female, and diabetic-friendly ads that can be added to your Bing search ads.

The four new attributes are:

• Asian owned
• Latin American possession
• Women property
• Diabetic friendly

Here are all of the current attributes of today:
Accessibility

• Barrier-free
• Visual support
• Hearing aid
• Mobility assistance
• Contactless collection
• Contactless delivery
• Accessibility on the Internet

environment

• Environmentally friendly
• Carbon neutral
• Consistent
• Carbon negative

admission

• Diabetic friendly
• Vegan
• LGBTQI + friendly
• Unisex
• Allergy-friendly
• Pet friendly
• Familyfriendly
• Kosher
• Halal
• non-alcoholic
• Gluten free
• vegetarian

Community / social responsibility

• Asian owned
• Latin American possession
• Black possession
• Women property
• LGBTQI + owned
• Local business
• Small business
• Family owned
• Minority ownership
• Not for profit
• Cruelty Free
• Supports a healing
• Supports disease research

This is what the female-led search looks like in Bing:

To add these to your Microsoft Advertising campaigns, go to All Campaigns, click Settings, review all of the attributes that apply to your account, and click Save.

Forum discussion at Twitter.