Are you tired of spending countless hours creating a social media strategy for your business? Have you ever wondered what would happen if you let AI take the wheel and plan everything for you? Would your results improve, or decline? Would your audience love it, or walk away? To test if AI is really ready […]
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]
Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic in 2020. Many brands had to halt or reduce their brand awareness campaigns as a way to cut costs. The brands refocused their resources and bandwidth on engaging existing customers, rather than trying to win new ones. Because they inspire […]
When Google was released Penguin 4.0, Google said it was about an update Devalue links, do not downgrade links. That said, Google would just ignore the spam and bad links, and your website would not be demoted because of those links. Well, Google said, sometimes Penguin can downgrade your website as well. This contradicts all […]