9 Alternative Google Ad Networks That Can Boost Your Marketing Performance

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Display advertising is one of the most effective forms of advertising in the world, accounting for more than half of the world’s digital advertising spend. Although they generate a much lower click-through rate on average than search or other forms of advertising, display ads are unbeatable when it comes to cost-effective, targeted brand awareness.

When choosing an advertising network for display ads, many marketers default to using the Google Display Network with no regard to other platforms. Google is a titan in many areas and can undoubtedly provide a decent service, but there are several other networks worth exploring if you’re in the market for unique targeting and certain types of display advertising. Choosing a specialized advertising network can improve the results of your campaigns.

It is also important to note that many display networks contain fraudulent traffic (e.g. bot traffic) in order to increase the reach and sales potential of their network. While Google Ads is trying to combat this problem by providing “invalid” click data on its campaign reports, most of the others in this space are not. It is for this reason that some advertisers choose to use third-party providers Click on Fraud Prevention Software to reduce bot traffic and improve campaign performance. Ultimately, advertisers just need to be aware of the problem and take precautions in the area of ​​display advertising.

ZeroPark

ZeroPark started years ago with a focus on domain redirects, a groundbreaking idea at the time. This is where advertisers access parked domain names that already have traffic, such as URL misspellings, and redirect them to their own websites. Since then, they have expanded to include push notifications, keyword-based pop-ups and pop-unders, and more. The nature and affordable cost of its platform make it more suitable for performance advertisers than branded ones.

Drive media

Propel Media, formerly TrafficVance and futureads, is a unique platform targeting websites with a high conversion rate audience with contextual and display advertising based on proprietary, intent-based technology. This means that consumers will receive messages at a point in their customer journey that indicates a likelihood of a response.

Propel offers a self-service platform where buyers can edit and optimize campaigns without the need for a representative. However, like many other alternative display platforms, there is often very little transparency about where your ads will appear and websites are often obfuscated using an ID-based system.

AdRoll

One of the most popular networks on this list, AdRoll is often overlooked and has many features that advertisers forget about.

They focus on remarketing, a process where consumers visit an advertiser’s website and then leave without making a purchase. From there, AdRoll’s engine and extensive network target users on the web, social media, dedicated email, and more.

AdRoll was originally developed for publishers and buyers who do not have access to infinite resources and Advertising budgets, giving them a reliable and effective network to compete with household brands.

Now it has grown to be one of the biggest and best reputable networks as its website claims that its customers have over $ 165 billion in revenue every year.

Adblade

Adblade is mostly focused on native ads, but has recently expanded its services.

Native ads are ads that promote an advertiser’s articles and other content. However, they stick to traditional content as it is actually “sponsored” content. They usually appear at the end of articles on news pages marked as “articles you might also like”.

Adblade is a much smaller network that only supports around 1,000 current customers, but admittedly relies on quality rather than quantity of ads. They also offer their proprietary NewsBullets units which, because of their format and placement, claim to have three times the engagement rate of traditional display ads. Adblade has a minimum publisher traffic requirement of 500,000 monthly impressions.

LiveIntent

LiveIntent is a unique advertising network that works primarily by placing an advertiser’s banner ad in its customers’ emails. Usually this requires a high level of coordination, but LiveIntent manages to provide a self-service platform that offers scalability and speed.

Email is one of the most powerful marketing methods because of its personalization ability, ease of use, large ad space, and largely non-invasive approach. The open rates are also much higher than with conventional display ads (around 25%), so LiveIntent is worth a test for every advertiser.

Depositphotos

Reddit ads

Reddit is an often overlooked platform as it isn’t as noticeable as new social media channels, so their ad channel can be very affordable compared to these newer ones.

Reddit Ads enables advertisers to share their message with a laser targeting audience who are actively immersed in relevant content. Many Redditors consult Reddit while investigating a problem or looking for solutions. Therefore, it can be an opportune time for ad buyers to provide satisfactory answers to their questions.

Reddit Ads can also generate conversations on a specific talking point, which is great for Brand awareness and recognition. A centralized dashboard shows metrics to optimize campaign performance in real time.

Verizon Media

To this day, many people forget about Yahoo. Their ad platform was bought out by Verizon Media and is now largely focused on native ad offerings. Their platform has very robust targeting capabilities as they have access to Verizon’s database, and similar to other platforms on this list, their lack of popularity keeps prices relatively low compared to big players like Google, Amazon, and Bing.

Media.net

Many people have forgotten about Media.net over the years, but their ad platform is still a strong force with great partnerships with Forbes, WebMD, CNN, Better Homes & Gardens, USA Today, and others. They use advanced advertising technologies like contextual ads, their marketplace, and programmatic display ads to drive monetization. Users have exclusive access to Bing search queries and cross-format header bids on a server-enabled platform.

The types of ad space listed on Media.net include contextual ads related to the surrounding content, display ads that provide promotional information and brand awareness, and native ads that leverage the host’s authority and credibility. There are no minimum traffic requirements to post with Media.net.

Info links

Finally, we have info links. Infolinks creates an overlay that turns standard text on a user’s computer into clickable links. Advertisers simply buy keywords they want to target and Infolinks then adds the overlays throughout a user’s online browsing experience. These expanded ads create a less intrusive feel so the ads are easier to accept. Note, however, that users will need to install a script on their computer in order for Infolinks to serve these types of ads on their computer. How they convince users of this can be contentious, so I’ll leave that to another discussion. What is important is that the text links appear organically on the user’s computer and can be extremely effective and affordable for advertisers.

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