Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied,” Google said. Google said […]
google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API. Here is the schedule, remember, this is all tentative to change and with Google, things change a lot: Google also added that “releases may be […]
This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google’s various search algorithms can’t make up its mind about on-site quality. Google Search Console’s queries report in Google Analytics UA3 is not passing query data. […]
Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote “we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage and simplify the setup.” The new tag coverage summary, you […]
Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said “we are announcing a significant additional measure to protect both consumers and legitimate advertisers in the UK.” Here is Google’s summary: The Google Ads […]
Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats […]
Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become a joke about how the console can slow down and become almost unusable. Just last night, Google posted a confirmed issue in the Google Ads […]
Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business passed the license check or not but not list the license number anymore. Curtis Boyd first spotted this and posted about this on Twitter, and […]
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]
In this week’s video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews update and what we are seeing from it. There is a bug with Google […]