In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases. In this part, we talk more about the powers of Performance Max […]
This week, I posted the large Google webmaster report a bit late but then dug into the Google helpful content in a lot more detail, so check that out. Google updated the review type results in search which may impact your Search Console reporting. Google Analytics made changes to the Google Ads search query reports […]
Opinions expressed by Entrepreneur contributors are their own. Have you ever been innocently browsing the web, only to find that the ads shown to you line up a little too perfectly with the conversation you just finished before you picked up your phone? Maybe you’ve noticed that a title you’ve seen a dozen times in […]
Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapproved. I think this was sent to all advertisers because I […]
Opinions expressed by Entrepreneur contributors are their own. Have you ever been innocently browsing the web, only to find that the ads shown to you line up a little too perfectly with the conversation you just finished before you picked up your phone? Maybe you’ve noticed that a title you’ve seen a dozen times in […]
This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update. It is weak and slow, but Google did release a form to submit feedback, while the update is not just yet done rolling out (at least at the time of preparing this video on Friday morning around 1 […]
Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting issue and “doesn’t impact ad serving or automated bidding strategies,” she added on Twitter. Google also posted the issue in the Google Ads status page […]
Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas. Ben Fisher spotted this one and posted a screenshot of this on Twitter. Ben said “LSA may roll out the ability to exclude service areas with this […]
Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed to release some sort of update on August 24th. Google Search Console’s video indexing report is now live for all. Google said it will deprecate the international targeting report […]
As the world of online advertising continues to evolve, so too do the options for connecting with potential customers. Advertisers are always looking for new ways to reach their target audience, and in recent years, interstitial ads have become an increasingly popular option. Interstitial ad networks offer a unique way to reach audiences. These ads […]