Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google started this […]
Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is “too much” – you’d know. The question was “how many ads are recommended on […]
Facebook classified political advertisements as not-political by researchers and vice versa. NurPhoto via Getty Images With the 2022 midterm elections fast approaching, and concerns about election misinformation growing, Facebook’s parent company Meta is again touting its Ad Library as an “industry leading” transparency tool that will mitigate them. Researchers have extensively used the Ad Library […]
google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11. Here is everything that was updated in version 11.1: Assets Added AssetGroup.ad_strength to represent the overall quality of the asset group. When advertisers mutate asset […]
Google seems to be testing showing a new search box in the Google Search results for a summary view of your Google Ads. The box is named “Your Google Ads Summary” and shows a preview of your ad that is active and explains that “your ads can show for this search.” I have never seen […]
Google has added a label on the Google Guaranteed Local Service Ads reviews to say the reviews are not guaranteed. This I guess comes as no surprise with all the Google Local Service Ads spam and junk we have been noticing recently. Curtis Boyd spotted this new disclaimer that reads “Reviews do not constitute a […]
Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays. (1) Google Ads Editor and Google Ads API now work […]
This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines, a refresh from the one updated 9 months ago. Google’s Things To Know feature went missing on desktop search. Google no longer […]
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click. Data-driven attribution gives credit for conversions based on how people engage with your various ads and […]
Google’s Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake reviews. As we covered earlier today, Google is now showing three local services ads on mobile, instead of two. Part of that tweet from Len […]