Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems. Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape […]
Google Ads will prohibit some skin lightening products starting in June 2020. Any skin lightening product that imply the superiority of one skin tone over another will not be allowed to advertise on Google Ads. Google posted this new rule over here stating “In June, Google will update the Dangerous and Derogatory policy under the […]
Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns. Here is what Google posted: Here is What’s New? To simplify campaign […]
As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon. Here is what Google announced […]
As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets. As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the […]
meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the […]
Learning what your competitors are doing is one of the best practices you can use in business. What if you could see their ads, copy, and landing pages? You would know exactly what to do to beat them at their own game! That’s where the Anstrex ad spy tool comes in. It allows you to […]
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first […]
Google Ads is testing a new help feature named “Quick Help.” It is currently in beta and those who see it can access it by looking for the hovering help icon at the bottom right corner of the Google Ads console. This was spotted by Dario Zannoni who posted on Twitter saying if you “click […]
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz’s home page was removed from Google Search for a 12 hour period after a fraudulent DMCA takedown request. Google is dropping support for […]