At this point, brands have already realized that the power of TikTok could not be underestimated. Over the past few years, TikTok has made a profound impact in the modern world. As a result, brands all over the globe are trying to get on board the bandwagon and use the platform for TikTok advertising. Brands […]
Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new. New contact us and buy now icons are being placed in the Google search ad snippet. I personally cannot replicate but here are some of […]
This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google search update, Google did not confirm it and it was unrelated to the product reviews update. Google released some data on how search improved, how […]
Advertisers know how tough online competition can be. Even the slightest edge can make a world of difference when it comes to Facebook Ads. Sure, you might have the experience, strategy, and keen mind to make compelling ads, but what happens if those ads begin to plateau? What can you do to improve ROI? Enter: […]
Google has added a new ad unit to its AdSense suite, with ‘Related search for content‘, which aims to help drive users to more related elements on your site. As you can see here, the new ad unit essentially works as a suggested content type prompt on your website, which re-directs users to more of […]
Google announced that the vehicle ads are now available to all US advertisers. Vehicle ads are a performance-focused, lower funnel ad format which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google. This format shows customers an image of the vehicle with important information such as […]
Here is a weird Google issue where Google is showing a Google Ad slot in the search results that ends up leading to an error that reads “no products found.” It shows a person looking under a curtain for something which is weird. Here is a screenshot from a videocast shared by Khushal Bherwani on […]
This is a weird one, Google is testing using a lighter font color for parts of the URLs displayed in the search ads in the search results. So the main domain is a solid dark font, but the parts around it is a lighter gray font. Here is a screenshot from Brodie Clark who posted […]
Last night Google announced it is temporarily pausing Google ads from serving to users located in Russia. This is due to the “ongoing war in Ukraine” according to the Google statement. Google posted this in the updated Google Ads policies document statement” Due to the ongoing war in Ukraine, we will be temporarily pausing Google […]
This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no […]