Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are no real new features – but the look is slightly different. Google told us there is now larger spacing and the box user interface styling […]
google has released version 10.1 of the Google Ads API, which is an update from the major release of version 10 from early February 2022. The big additions in v10.1 include the addition of discover campaigns, campaign groups, local service campaigns and more. Here is the full list of changes in version 10.1: Assets Added […]
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews, ads and more. In part two we go deeper on some topics including: Using Search Ads Before Doing SEO (0:00) SEO for Less Competitive Keywords Creating Different Pages For Different Personas & Searcher Intents (5:20) Creating Landing Pages for […]
Larry Brauner, the growth marketer and VP of digital marketing at iPostal1, stopped by the office to talk search. Larry has been in my office before, when we were mutually working on a local non-profit organization together. Larry started off as a data analyst, then went into market research and then worked for IDT. It […]
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.” Here is what you can do now with custom columns in Google Ads: Include spreadsheet functions. Calculate and compare metrics across date ranges. Reference other custom […]
We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content was really […]
Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements. In short, you can now see reports at a higher level to aggregate your reporting across […]
Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the inappropriate content policy that has existed for some time. The new policy will prohibit content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment. Google said […]
Google Search has these “more” links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it is new or not but I personally cannot replicate this, so maybe it is new? Here is a screenshot from Punit on Twitter: Again, I am not sure if […]
March 30, 2022 – 3 min read What is domain redirect traffic? When using this promotion method, you redirect the target user from a parked domain to the advertiser’s landing page. A redirect occurs when the user incorrectly types the brand name or query in the search bar. In this case, the redirect happens immediately, […]