What makes content marketing different from other types of marketing? Content marketing seems to be the latest marketing trend, but its rise in popularity has left some people scratching their heads. What’s the difference between digital marketing and content marketing? Where does branded content figure into a marketing mix? The various opinions on content, content […]
I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google […]
At 25-years-old, Asia Hyde is the designer and illustrator behind the new mural in downtown Whitehorse. Hyde said she stayed away from the “standard Whitehorse mural themes,” wanting her art to be more imaginative and less historical. “It’s still kind of Yukon-y. A little bit fantastical and a little bit whimsical,” she said. The wall painting in the […]
If you walked by Mulberry Arts Studios in the past couple of weeks, there’s a chance you heard the sound of drums. Not just any drums — traditional African drums, called djembe, that are so captivating that if you stopped paying attention for just a moment, you may have mistaken the rhythm for your own heartbeat. […]
March 30, 2022 – 3 min read What is domain redirect traffic? When using this promotion method, you redirect the target user from a parked domain to the advertiser’s landing page. A redirect occurs when the user incorrectly types the brand name or query in the search bar. In this case, the redirect happens immediately, […]
There’s no denying a traditionally executed content marketing plan can help you get the word out about your business and attract new customers. But branded content marketing can give your digital marketing strategy the extra boost you’re looking for and deliver a higher return on your investment. However, knowing you’re ready to learn how branded […]
Budding brands can find the best channels for their niche marketing efforts more easily than ever. Once your company has landed on the right market for your target customers, you can improve campaign engagement and increase the return-on-investment of your social media marketing through non-traditional platforms. Nonetheless, it takes deep expertise and experience to understand […]