Google Ads News From Google Marketing Live

As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon.

Here is what Google announced at Google Marketing Live specific to search ads but I also highly recommend you read Greg Finn’s take on all of this at Search engine country:

(1) Visually engaging shopping ads – the swipeable ads we covered earlier. Google said these are coming out later this year, highly visual shopping ads to US customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.

Visually engaging shopping ads

(2) Google Ads with Augmented reality (AR) 3D photos. This is similar organic search 3D images we covered a while back. Google said merchants will soon be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.

Google Ads with augmented reality

(3) Google Ads Loyalty programs ad extensions coming soon:

Google Ads Loyalty

(4) Six new additions to Performance Max campaigns including

More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
Optimization score and recommendations so you can see how to improve your campaign.

(5) New Google Ads Insight page reports:

Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.

(6) My Ad Center was reintroduced, it was first mentioned at Google I/O as a way for users to control their privacy and online experience.

Ginny Marvin, who now is at Google, did live tweeting of the event, you can see her coverage of it by clicking on the tweets below, it goes on and on:

I’m missing being there live due to covid, but here’s a look at the event and office space in our new Bay View Campus that a colleague sent me this morning. I was there a few weeks ago just before the official opening & it’s really something. #GML2022 pic.twitter.com/64dgxpKfU1