Advertisement intro Let us jump back to 1994 when the very first banner had a CTR of 44%… That was a long time ago, it was something new and unseen for internet users, and it was the only banner there was. What do we see in 2022 on the majority of content-based websites? Ads everywhere: […]
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best practices with the aim of helping companies increase their sales this holiday season. In this post, you will learn about the main Google Ads updates and recommendations for you to improve the performance of your […]
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines. The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your […]
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3, where the Search Console query data was missing. Google Analytics 4 added a bunch of new features and more […]
The proliferation of content brings all types of information. But sometimes those pieces aren’t 100% true. In October and November, we will be facing important political events worldwide. We have the midterms in the United States and the second round of presidential elections in Brazil. These are perfect times to analyze if our attempts to […]
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part two we start to talk about his contributions to the industry, and then here in part three, we get into Google Ads. Greg explained he […]
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]
Guide to Making Money Through Mobile Ads Since mobile usage has definitely surpassed desktop browsing, spending money on desktop ad campaigns is starting to look less appealing to digital marketers. As consumers spend more time with mobile apps than browsers, app designers are finding ways to serve ads in clever ways. Mobile ads are the […]
After over two decades since its release, Google Ads is still standing strong among newer advertising platforms. It generates a whopping $209 billion of ad revenue in 2021 alone for Google’s parent company, Alphabet. While the numbers are all there for the tech giant, the question remains: should businesses still choose Google Ads as their […]
In June we reported about a beta feature in Google Ads that gives Google the ability to Automatically create assets for your ads. There is an opt out feature but there is no way to opt out in bulk. This beta got some more wind last week and advertisers are asking Google for a faster […]