Right before the New Year, the Google search results volatility spiked big time. I posted the Google webmaster report for January 2024 this week. I published a big list of feature requests for Google Search Console. Google Groups will stop posting Usenet content to combat spam, which may clear up some spam in Google Search. […]
For the original iTunes version, click here. The Google search results have been very volatile the whole past week, and most SEOs think Google will confirm another algorithm update before 2023 comes to a close. Google Groups is no longer ranking as well in Google Search. Google said it has taken steps to combat what […]
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines. The new Performance Planner tool for Performance Max allows you to create plans and understand how you can invest your […]
In news that likely won’t have a major impact for most people, Meta has announced that it’s shutting down its Nextdoor-like ‘Neighborhoods’ feature, which it’s been testing in the US and Canada over the past year. Inspired by the rising interest in local social engagement, which had been amplified by COVID lockdowns around the world, […]
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many […]
Sometimes secrecy is the best way to market your business. I’m talking about Facebook Groups, a.k.a. the VIP way to gain valuable insights from and engage with your top customers. The math is simple. On the one hand, you have declining organic Facebook reach. On the other, there’s the 1.8 billion people who say they […]
Having become more extremist, formerly mainstream parenting groups have become less popular via Facebook. … [+]Targeted through disinformation campaigns getty The Facebook parent group is a mixed bag of criticism, support and bad advice. All parents know that. Still, they were mainstream communities that parents could turn to when it came to an often lonely […]
It’s interesting that at a time when Facebook is being accused of fueling its own growth about the public goodif it is checked on the way it is facilitates reinforcement of misinformation. What’s interesting is that in all of this, the platform is still testing new options that would essentially enable exactly this behavior. Today, […]