Category Archives: SEM & SEO

Google Useful Content material System Replace, Steady Scroll On Desktop & Subject Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results […]

Google Testing Eradicating The Estimated Quantity Of Search Outcomes Once more

Seems Google is once again testing removing the estimated number of search results under the search bar. You know, the line that says “About X results in Y seconds” Google is testing removing that again. We reported something similar in March 2022 and before that in July 2016. In this case, it seems to be […]

SEOs Cut up On If Google Is Getting Worse Or The Web Is Getting Worse

There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting worse (which not everyone would agree with), is Google to blame, or is it the fault of the web in general to blame? A lot […]

Google Provides Disclaimer To Appointment Suppliers Hyperlinks In Native Panel

Google has added a disclaimer to the appointment provider links that you find in the Google Search local panel and in the Google Maps business listings. The disclaimer partially reads under the “about these providers,” adding “providers are listed in random order.” It continues to say “however, if the business has specified a preferred provider, […]

60% Of SEOs Assume Hyperlink Constructing Is Simply As Efficient Now As It Was In The Previous

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to […]

December 2022 Google Helpful Content Update Rolling Out

Google has officially confirmed the launch of the second release of the Google helpful content update/system. It started lightly on December 5th but became noticeable, according to Google, on December 6th, which is why Google did not announce it until the 6th. This update adds new signals, most notably making it work for all languages […]

Google Formally Brings Steady Scroll To Desktop Search

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has finished testing this for a while after bringing it to mobile in October 2021and now it is live in the US English search results. Here is a GIF of it in action: Google has finished […]

Microsoft Advertising Adds Flyer Extensions, Retract & Restate Conversions, Ad Schedule Calendar View & Extra

Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar view for ad scheduling and more. Flyer extensions Flyer Extensions are now available globally within Microsoft Advertising! […]

Google Search Rating Algorithm Updates & Volatility Continues

Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility. There was a lot of movement mid-to-late last […]