This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results […]
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain. So, when Google changes something about how it does things – whether that’s an algorithm change or a small tweak to the general layout of its pages – smart marketers sit up and listen […]
Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has finished testing this for a while after bringing it to mobile in October 2021and now it is live in the US English search results. Here is a GIF of it in action: Google has finished […]
The media planning process had to be reset even before the epidemic. Brands that have been forced to cut their budgets in the past 18+ months face uncertainty when planning media. The need to get back on track – as quickly as possible – will be a priority until 2022. It is important for marketers […]
It’s that time of the month again that I post the Google Monthly Webmaster Report. This last month has been filled with several unconfirmed google updates – No I am not crazy. Google told us that Penguin not only ignores spam links, it can distrust the whole page. After over a year, Google Updated the […]
This week we almost made it without reporting an update to the Google search ranking, but we had one, maybe on October 26th. There is confusion about Google’s continuous scrolling and the impact it has on Search Console reporting. Google said when it comes to web search, images really don’t matter on your pages. The […]
As you know, Google is rolling out continuous scrolling in mobile search. To be honest, I covered both the Search Console image and the Google Ads reports in my original coverage on this topic. I said there is no direct impact outside of changing user behavior. However, it seems some are still wondering how this […]
Google announced yesterday that it introduced what they call “continuous scrolling” in mobile search results. Google doesn’t call it infinite scrolling because the scrolling doesn’t scroll infinitely, it should stop after page four or so – but nonetheless, continuous scrolling is rolled out on the phone. We actually saw how Google tested that earlier this […]
This week, last weekend, we covered another update to the Google search ranking algorithm. Some of the tracking tools went nuts this week, but I think it could be related to the UI changes that Google introduced. I’m not sure. Google has released new help documents on titles and snippets with a new term called […]
As we mentioned earlier Nurture leads during the sales process is critical to keeping customers interested, and so is the customers who are successful after a conversion. You can’t expect customers to stay if they feel unsupported after they stop selling. It’s about keeping the customers you worked so hard to close, and in order […]