Google Search Replace on October twenty sixth, Steady Scroll Confusion, Search Console API Updates & Meta

This week we almost made it without reporting an update to the Google search ranking, but we had one, maybe on October 26th. There is confusion about Google’s continuous scrolling and the impact it has on Search Console reporting. Google said when it comes to web search, images really don’t matter on your pages. The Google Search Console API now supports Discover and News data, as well as regex controls. Google said that there were no categories of websites hard-coded in the YMYL algorithm. Google said trust isn’t just a matter of the links pointing to your website. Google said when it comes to author bylines, don’t use “admin” or “author”. Google does not classify websites based on the technology platform of the infrastructure used. Google’s John Mueller lost some knowledge of reducing duplicates by a factor of 10. Google said it might be a good idea to have an “often updated” XML sitemap for some URLs. Google updated the enforcement of the unique product identifier in the Merchant Center to make it less severe. SEOs get split up when they do what could be called black hat SEO. Links were voted the most challenging SEO area. Google now lets you remove pictures of minors with a new tool and policy. Google Ads has a new code called Google Bowling that will help you with the three warnings. Microsoft Advertising is a partnership with Spotify and Google Ads is a partnership with BigCommerce. Deeplinks are no longer required for Google Ads app campaigns. Brave Search said they use click data for search ranking purposes. Google and Microsoft have reported revenue and both are up over 40%. Attorney General Paxton’s lawsuits against Google were not reviewed, and what they saw was freaking out the SEO community. Facebook announced its new company name – Meta – and Google search quickly picked up on those changes. And if you want to help sponsor these vlogs go to patreon.com/barryschwartz. That was the search news this week in Round table for search engines.

Be sure to subscribe our video feed or subscribe directly to iTunes, Spotify, Google podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here it is Youtube Version of the feed:

For the original iTunes version, Click here.

Search for discussion topics:

You’re welcome subscribe on YouTube or subscribe via iTunes or on your favorites RSS reader. Don’t forget to comment below with the correct answer and good luck!