Tag Archives: Scroll

Google Useful Content material System Replace, Steady Scroll On Desktop & Subject Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results […]

Google Formally Brings Steady Scroll To Desktop Search

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has finished testing this for a while after bringing it to mobile in October 2021and now it is live in the US English search results. Here is a GIF of it in action: Google has finished […]

Google Search Scroll To Spotlight Characteristic Can Now Share Highlighted Textual content

The Google Search and Chrome feature where you click on a snippet and you are taken to a position on that publisher’s page and it highlights the appropriate text now also lets you share that text. Well, at least Google is testing that feature for some searchers, on some browsers and platforms. JC shared this […]

Google Search Scroll To Textual content For Sitelinks Now Dwell

Back in November 2021 Google started testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results, as Brodie Clark said on Twitter. Brodie Clark wrote “Heads-up: Google has now launched scroll-to-text sitelinks (that highlight content) for organic listings. From what I can […]

Scroll to Textual content for Sitelinks in Google Search

Google now has the scroll-to-text function for sitelinks in Google search results. Google published these with Featured Snippets in 2020 but have tested it since 2018, and it now seems to work for some sitelinks. It’s a topic we’ve covered a lot, just search for it in the search box on this website. But Google […]

Google Search Replace on October twenty sixth, Steady Scroll Confusion, Search Console API Updates & Meta

This week we almost made it without reporting an update to the Google search ranking, but we had one, maybe on October 26th. There is confusion about Google’s continuous scrolling and the impact it has on Search Console reporting. Google said when it comes to web search, images really don’t matter on your pages. The […]

Google Continuous Scroll doesn’t have an effect on Search Console reviews

As you know, Google is rolling out continuous scrolling in mobile search. To be honest, I covered both the Search Console image and the Google Ads reports in my original coverage on this topic. I said there is no direct impact outside of changing user behavior. However, it seems some are still wondering how this […]