Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verification process to establish their legal identity,” Microsoft added. Google Ads has this requirement for certain verticals and industries as […]
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles. The new guidelines can be found here and say “To help Google best understand and represent the author of the […]
meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional set of location targeting options will be available for updated US congressional districts following the […]
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you how many searchers accessed your site’s content when Google translates it in the search results. This seems to be mobile only right now, based on […]
Google said it has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022. New Troubleshooting Title Links Google added a new section to the current title link help document – […]
Google has added a new option in the Business Redress Complaint Form under the “Identify the content on Google Maps that you claim might lead to fraudulent activity” drop down. The new option is “this business doesn’t exist” and the local SEO community are super happy about this addition. This form was updated in the […]
Google has added long tap to preview for Google Discover within iOS for Chrome according to Glenn Gabe. Glenn Gabe posted about this on Twitter and said “Google just launched “long tap to preview” functionality in Discover in Chrome on iOS. Long tap the story & you see a preview of the article, you can […]
Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.” Here is what you can do now with custom columns in Google Ads: Include spreadsheet functions. Calculate and compare metrics across date ranges. Reference other custom […]
Reddit has announced a significant expansion of its search capacitywith the option to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery, and uncover relevant conversations in the app. As you can see in this example, now, when you conduct a keyword search on Reddit, you’ll be able to filter […]
Google announced that in addition to helping searchers find healthcare providers that take their insurance, they are now helping searchers book appointments at these healthcare providers. This is a limited pilot test with MinuteClinic at CVS and some other healthcare booking software services. This should make it easier for some to find and book local […]