TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gatheringat an annual business and marketing summit held in Banff, Canada. What’s the distinction? People don’t “check” Tiktok. They watch it. And, Weiss says, “that […]
Creators are discovering that TikTok playlists boost engagement on the app. TikTok released the playlist feature in 2021 — and it’s turned out to be an incredible way to categorize and show off your best videos. But, like all great things, it comes with a catch. TikTok playlists are only available to certain creators. If […]
Data privacy is basically a concern of every living being that is on the internet. The latest updates regarding the end of cookies, third-party data collection and GDPR regulations has brought even more visibility to privacy concerns. Businesses need to be very careful when collecting users’ data — and we know that social media giants […]
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most popular social media are not prioritizing the safety of the LGBTQIAP+ community — and you deserve to know that because we use these platforms all the time. I’m talking about TikTok, Instagram, Twitter, Facebook and YouTube […]
Just like Diana Ross in the Supremes and Michael Jackson in The Jackson 5, Beyoncé knew since her early days in Destiny’s Child how to snatch the attention and mesmerize the audience with her talent, voice, and performance. But being just like the others was never enough for the “Queen Bey”. As her verse on […]
Short video has become one of the biggest trends in digital marketing today, making content creators and brands bet on the popularity and influence of this new format. TikTok, the main social network for short videos, has already reached the mark of more than 1 billion monthly active userswho spends an average of 25+ hours […]
TikTok has become marketer’s sweetheart when it comes to social media platforms. So, it was no surprise to find TikTok as the platform to be most invested by marketers in 2022, according to the State of Marketing Report 2022. But is it enough just being on this channel, replicating the content, and investing money in […]
TikTok ends 2021 with 655.9 million total usersand, according to the parent company Bytedance, they now have 1 billion monthly active users. But that’s not the platform’s only achievement. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Currently, it is already possible to […]
Google is testing a new format for destination queries that not only shows things to do but now showed this story format “Discover” section. Google embeds stories from TikTok, YouTube, Facebook, and possibly other platforms for this section. I personally cannot replicate this, but Saas AK shared a video of this in action on Twitter […]
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutionswhich will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]