With over 1 billion users — and 105 million in North America alone — Tiktok is a centerpiece of cross-generational conversations, pop culture references, and daily use. From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts in droves. But if our primal drivers were the only explanation, TikTok wouldn’t have risen […]
If you are a Marketing professional, you’ve probably been following the latest Instagram changes in order to curb TikTok’s growth. Now, it looks like its latest update was a little more drastic. After the head of Instagram Adam Mosseri said that the platform is “no longer a square photo sharing app”, Instagram wants officially change […]
You may go to TikTok for the dance routines or trending pranks, but be honest: you stay for the comments. Admit it! You’re not alone. As one Medium article put it, “The comments are now the best part of TikTok.” The social media app features millions of new videos uploaded every day, and with each […]
If you’ve got a funny sketch to share, a knack for dance moves, or just want to impress your cool teen cousin Vanessa, it’s time to familiarize yourself with some TikTok tricks. Because if you’re going to start a TikTok account, you may as well do it right. At this point, it’s clear TikTok is […]
TikTok has introduced a new paradigm in social media engagement, where users are not only able to view the latest trending content, but they’re also invited to contribute, with the short nature of TikTok clips opening up more opportunity for creativity, connection and engagement . Brands looking to tap into the platform need to understand […]
How can a company that already has millions of active users go even further to reach new audiences and not fall into a monotonous routine for its community? Since companies realized that the most valuable thing users have to offer is their attention, we have seen some huge changes in the entertainment world. Netflix entered […]
As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets. As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the […]
The short video sharing platform TikTok has amassed an enormous following in a short span of time. Users of all ages spend their day scrolling through the video of hundreds of creators that post daily. It is not surprising that the platform is now able to collect, analyze and publish data of their findings. Recently, […]
There’s no doubt about it. TikTok has taken the world by storm. As one of the world’s fastest-growing apps to reach one billion users, TikTok is now becoming one of the notable social media platforms that brands can advertise on. Due to its unprecedented popularity, brands that have been early adopters on the platform have […]
Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means […]