Pinterest has provided some new pin ad tipsbased on various brand lift studies, incorporating feedback from over 120,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands that focus on awareness, consideration, and conversion seeing, on average, three times higher conversion rates than those aligned with just one […]
If you’ve spent any time on social media recently, you’ll have noticed the often-heated discussions around AI. Some vilify it, while others call it the best thing to happen to humanity since the invention of the wheel. Discussions on the uses and ethics of AI are still in their infancy as we try to understand […]
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties ‘ sunset date from October 1, 2023, to July 1, 2024. […]
Yang Y, Li W, Ma T-J, Zhang L, Hall BJ, Ungvari GS, et al. Prevalence of poor sleep quality in perinatal and postnatal women: a comprehensive meta-analysis of observational studies. Front Psychiatry. 2020;11:161. Article Google Scholar Frank S, Gonzalez K, Lee-Ang L, Young MC, Tamez M, Mattei J. Diet and sleep physiology: public health and […]
TikTok has introduced a new paradigm in social media engagement, where users are not only able to view the latest trending content, but they’re also invited to contribute, with the short nature of TikTok clips opening up more opportunity for creativity, connection and engagement . Brands looking to tap into the platform need to understand […]
Brain health is among the health concerns in which consumers can immediately recognize deficiencies. We can feel stress, lack of focus, lethargy, and the occasional lapse in memory. For the proactive consumer, dietary supplements offer a potential way to manage one’s cognitive health, and many are turning to them. According to market researcher SPINS (Chicago), […]
Learning how to end a story effectively is even more important than learning how to start it. Both the beginning and the end of a fictional work have a huge impact on the satisfaction of the reader. If the beginning of your story is weak or uninteresting, you run the risk of people dropping your […]