Tag Archives: Ephemeral

Is TikTok Too Ephemeral to Observe?

With over 1 billion users — and 105 million in North America alone — Tiktok is a centerpiece of cross-generational conversations, pop culture references, and daily use. From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts in droves. But if our primal drivers were the only explanation, TikTok wouldn’t have risen […]