The U.S. Senate passed a multi-billion dollar package on Tuesday that included foreign aid alongside legislation that forces TikTok to separate from its Beijing-based parent company within a year — or face a national ban. President Biden made the law official, signing it on Wednesday. Prompted by national security concerns, the bill gives TikTok’s owner […]
Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, […]
Bad news for TikTok fans, with the U.S. Senate today approving a bill that will force the app to be sold into U.S. ownership, or be banned entirely in the region. The bill, which was initially proposed early last month, and approved by the House of Representatives, was this week re-packaged it into a broader […]
The pressure’s rising on TikTok, with the U.S. senate looking to quickly advance the proposed bill that could force the company into U.S. ownership, due to national security concerns. Early last month, U.S. senators proposed a new bill aimed at addressing security concerns posed by foreign ownership of social media apps, which specifically takes aim at […]
This article originally appeared on Business Insider. Agriculture equipment company John Deere is on the hunt for a different kind of CTO. The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers. One winning applicant will receive up to $192,300 to […]
So what’s going on with the TikTok ban, and is it actually going to happen this time around? Well, at the moment, it seems to be caught up in bureaucratic process. But if it is banned, or more accurately forced into U.S. ownership, it may well end up being available in the U.S. for another […]
I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube […]
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]
While TikTok’s working to amplify the benefits that it’s provided for U.S. businesses, it’s also helping brands in other regions reach new audiences, and find broader success through marketing in the app. In the below infographic, TikTok provides an overview of its evolution in the APAC region, and the various initiatives it’s launched to connect […]
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, […]