TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikTok’s gaming community. And with gaming content driving trillions of views in the app each year, it’s a massive element, which makes it worth digging into, in order to […]
Tag Archives: TikTok
Many TikTok side hustles promise big money for little effort, but do they work? To find out, I spoke with Daniella Flores, founder of iLikeToDabble.com. Daniella is a self-proclaimed side hustle queen who went from 0 to 12 income streams in 4 years, paying off over $40,000 of debt in the process. Daniella broke down […]
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active usersTikTok has become a behemoth in the […]
TikTok has added a new, AI-powered tool to help you create better TikTok video clips, with its ‘script generator‘Within Creative Center able to map out video concepts based on your prompts. As you can see in this example, with TikTok’s Script Generator tool, you can enter in your industry vertical, product name, a description of […]
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your businessthe time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbooka […]
TikTok has held its third annual ‘TikTok World’ event today, where it’s shared new insight into its latest product developments, ad tools, and creator options, along with strategy tips and pointers to help businesses grow their TikTok presence. And even if you didn’t catch the live event, you can still get up to date on […]
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
Do you worry too much? Sure, as an entrepreneur there are plenty of things to be concerned about on a daily basis. But focusing too much on threats can distract you from exploring business-building opportunities. So with that said, let’s discuss TikTok and determine whether or not you have something to worry about. There’s been […]
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps. At Meta, the platform has launched a new video series that aims to address myths and misconceptions that creators may have about Facebook, and their potential […]
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regarding this topic is that the measure is being analyzed in the plenary of the House and the US Senate to determine what the next chapters will be. In the meanwhile, life seems to happen normally […]