Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page at the merchant to get the discount. This seems to be powered by Google the Merchant Center promotions feature (help document here). Valentin Pletzer notified […]
If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including […]
Google Shopping has a filter to show you products sold in “smaller stores.” I believe Google announced this back during the Google Marketing Live event last year but now it seems to be live where you can filter products in Google Shopping by stores that are classified as smaller. This is a good way to […]
It is time for the March 2022 Google webmaster report, where I look back at the past 30-days of SEO news related to Google and highlight the most important changes over that time period. This month we had a confirmed rollout beginning of the page experience update for desktop, we learned about an update to […]
Google seems to be testing a form of messaging between businesses and merchants that use Google Merchant Center. Google said in an email to some Google Merchants that it is testing a “new messaging pilot to help you connect with customers and improve your sales through Google Shopping.” Kirk Williams shared the email on Twitter […]
This week was packed with algorithm and ranking topics but not the typical unconfirmed Google updates. We had Google officially begin rolling out the desktop version of the page experience update, it will take several weeks to fully rollout. I am also seeing an unconfirmed update start to roll out yesterday into today. Google quietly […]
Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google’s Shopping search results. So if you search for pants without pockets, you get plenty of pants with pockets: I mean, who […]
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard shopping campaigns will be going away soon. Of course, the definition of “foreseeable future” means “at a time that is not […]
google has released a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns. This includes a new migration tool and API migrations. As a reminder, in July 2022, existing and future Smart Shopping campaigns will begin automatic upgrades […]
While e-commerce has seen a big boost in the last two years as a result of the pandemic, social media platforms have also been working to get in on the action by offering more direct in-stream purchasing options and helping users to both find as well as buy items without ever leaving their apps. But […]