A lot has changed since the beginning of 2020, especially after the initial lockdown in many countries around the world. It also changed the role of social media in marketing strategies. Once used only as a channel between a company and its customers, large companies are reinventing this interaction and creating social-first customer experiences. This […]
What if you could easily import your WooCommerce product lists into your emails with just a few clicks? And what if you could personalize these entries so customers see products that they want to see? ActiveCampaigns advanced eCommerce functions You can go beyond first-selling with the tools you need to turn one-time buyers into brand […]
There’s a new store in the Garfield district that will no doubt catch your eye. With glowy green carved aliens, shiny crystals begging to be held, hanging plants in glass globes, and unique local handmade jewelry beckoning from the display windows, it’s impossible not to step inside Buena Vida Bodega, a light and lively space […]
Zac Stafford posted a screenshot on Twitter of his customer’s ads with negative prices in the Google Search Shopping ad results. He said that Google was automatically generating promotions using old codes with discounts that were higher than the product’s value. You can see here that the Jellycat pacifier is typically $ 20, but with […]
The past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online eCommerce holiday shopping meant that brands needed to pivot quickly to reach consumers where they shop. The way consumers engage with brands has irrevocably changed over the past year, […]
How cute that is, Microsoft Bing Search is testing putting this animated snowman next to the Shopping tab under the search bar. I personally cannot reproduce this, but Frank Sandtmann, a SEO consultant based in Germany, can and sent it to me. Here is a screenshot of it in action: I’m waiting for Google’s holiday […]
It was a busy morning for Google in Europe; first lost its US $ 2.8 billion EU antitrust case for abusing search engine dominance by promoting its own shopping service. Then the UK Supreme Court dismissed the case against Google for allegedly tracking iOS Safari users without their consent for $ 4 billion. First over […]
Formerly the go-to place for dancing teenagers and lip-dub enthusiasts, TikTok is currently home to a variety of content for all segments of the population – and a source of shopping inspiration for its own 732 million active users worldwide. Just this week I tried to buy a lipstick that I saw in a single […]